Wednesday, April 16, 2025

ASAP Rocky x Ray-Ban Debut "Blacked-Out" Collection

I've always admired Ray-Ban's ability to stay true to its roots while constantly evolving.  I'm excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.

A couple months after announcing that A$AP Rocky will serve as the first-ever Creative Director for the designer label, Ray-Ban introduces their joint sunglasses collection for SS 2025.  This exclusive venture blends iconic eyewear with visionary design, inspired from Rocky's cultural influence and fashion innovation.  


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