For decades the Urban communities have been the main consumer of the Hennessy brand. Now, it's time to reciprocate. The 'Unfinished Business' initiative teamed up with the NBA to help administer $2.5Million of additional funding to Black, Latinx, and Asian American small businesses. In honor of the NBA's 75th season, Hennessy and fellow enlisted partner organizations (One Hundred Black Men, the Asian American Business Development Center, and the Hispanic Federation) will distribute $7,500 to hundreds of small businesses who apply. The applications are open from March 22, 2022, to 11:59pm ET on March 28, 2022. Each selection is based on eligible recipients via a first come, first served basis.