Jordan Brand opened its first flagship store in Milan this past Saturday, Dec 16, 2022. "World of Flight" is a retail store centralized for the Jordan brand's culture and legacy celebration. The 363 sq. meter location, Via Torino 21 to be exact, is the new home for World of Flight; containing Jordan Brand footwear and apparel. Consumers will have access to customizable product offerings, digital pickup experiences, NIKE Member- only events, and the latest products.
Designs and murals were created by local artists in addition to, local materials used as a part of the store buildout; all inspired by the community's personal connection to the basketball culture. Stefano Summo, Italian Illustrator and London/Paris based photographer, Tom D. Morgan's work are on display throughout.
Jordan World of Flight Milan, also, features an exclusive Members Lounge.
(L) Craig Williams, Jordan Brand President
(R) Sandra Idehen, Jordan Brand VP/GM, EMEA
s.o. to KicksOnFire x NIKE (Info & Images)
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