While red ink tattoos are just as aesthetically pleasing as the generic black ink, the specific ingredient of the red ink has popularly caused allergic reactions etc. across the board. I, myself, have three tattoos featuring red ink (one, completely in red ink) and can attest the healing process is quite different.
Heinz taps into their tattoo fanbase by developing their very own red tattoo ink, reflecting the vibrancy of their ketchup red. In collaboration with Brazilian creative agency SOKO and tattoo ink manufacturer Electric Ink, this high quality alternative will provide a safe and side effect free ink; comprised of hand picked non-harmful ingredients.
(photo: Grammy award winning singer/songwriter, Ed Sheeran, who has a bottle of Heinz ketchup tattooed on his right arm.)
In addition to the launch, five notable Brazilian tattoo artists were selected and curated 57 original Heinz tattoo stencils. These designs will be available online for all to view and use.
“A quick search of photos and hashtags on social media makes it obvious that Heinz fans love getting tattoos with our brand and products.
Clearly, we had to do something extraordinary for them and, as a result, bring a new alternative to address the issue of harmful pigment ingredients. We see this as a double opportunity because with this new feature, we not only bring new ways to get a Heinz tattoo through an incredible curation of artists, but we also offer ink that is being developed with the same care in which we choose our ingredients and make our ketchup.”
- Heinz Brazil brand leader, Thiago Stelle
Genius marketing idea. I'm ready for more ink!
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