After a 'reinvention' a couple years back, Rocawear is still holding on strong. Swag champ, Fabolous, serves as the face for the Spring/Summer 2015 BLAK lookbook. "ROCawear BLAK is the New Black" campaign's market focus is a progressive street wear collection inspired by a 90s cultural mix of Hip-Hop, Grunge, and Punk.
He will appear as the main feature in a print, online, outdoor, and digital campaign set to debut in April.
"It's important for me to align myself with a brand that speaks to my direction and focus."
"It's important for me to align myself with a brand that speaks to my direction and focus."
Watch Fab and others swag out in the 'ROCawear BLAK is the new Black' promo video below::
Related Post:: Photos/Video: ROCawear Fall/Holiday Lookbook 2013.. starring Draya Michele
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