Jerry Lorenzo's Fear of God fashion house has inked a multiyear partnership with the WNBA and NBA aspiring to create a new industry space that fills the demand for fan merchandise. Staying true to their signature style, the first installment features apparel of franchises across both leagues to include the Boston Celtics, Chicago Bulls, Chicago Sky, Los Angeles Lakers, Los Angeles Sparks, Miami Heat, New York Knicks, and New York Liberty.
Lorenzo expressed in a statement that
...The game of basketball has always served as a well of inspiration for Fear of God. Sports shapes and informs the emotion, point of view and the very fabric of what we do and who we are as a brand. Our nuanced understanding of this space and its parallels to fashion are embedded in our DNA. It is truly an honor to embark on a multiyear partnership with the league, collaborating with franchises across both the NBA and WNBA.
Keep a lookout for the second drop on November 27. In the meantime, check out/shop the first collection installment HERE.
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