Wednesday, November 20, 2024

Coi Leray Shines in "Step Into Your Gift" 2024 Holiday Campaign


Choosing the perfect gift, whether for yourself or someone special, is more than a holiday tradition – it's an opportunity to create lasting memories.
- Kim Waldmann/Chief Customer Officer of Foot Locker, Inc.

At the top of holiday season, Foot Locker has launched their 2024 "Step into Your Gift" Campaign.  Grammy-nominated Artist Coi Leray shines as a lead style influencer for Adidas; alongside NBA athletes LaMelo Ball (PUMA) and Anthony Edwards (Adidas).    


Informed by Gen Z consumer insights, Step Into Your Gift brings an energetic, uplifting spirit that underscores Foot Locker's commitment to putting our customers at the heart of everything we do. We're taking the pressure off and reinvigorating the magic of gifting with a campaign that evokes nostalgia and celebrates the unique gifts we each possess.


imgs via Foot Locker



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