Mielle Founder, Monique Rodriguez
The WNBA is excited to partner with Mielle, a brand that is committed to empowering women and supporting women’s sports.”
- Colie Edison, WNBA Chief Growth Officer
Mielle has inked a multi-year deal with the WNBA as an official marketing and textured hair care partner of the league. The Mielle brand was founded by Monique Rodriguez and follows a mission of commitment to ensure their high quality products help ladies confidently embrace the beauty of their natural hair on all hair types. Mielle goes into detail of the partnership on their website:
Throughout the partnership, Mielle will demonstrate its commitment to supporting and empowering women by activating at tentpole events like WNBA Live, conducting WNBA-themed marketing and retail programs, and introducing players to their new, favorite Mielle products.
Mielle products can be found in more than 100,000 retail stores across the U.S. I use this brand regularly and can confirm their products are fantastic. Congrats to them on this major deal!
Related Post: Tia Mowry Launches Natural Hair Care line, 4U by Tia
Can u say win win! This is SUPER huge for the brand as well as the WNBA! I’m super excited to see what their able 2 accomplish and I live by the brand. Side note…..their Black Friday sales SLAP!!
ReplyDelete