Thursday, February 8, 2024

Dapper Dan x GAP Unveil Western-Inspired SS24 Campaign


You’ll see every single piece of this collection was created with love and intention down to the updated logo stitched inside each garment. We are in the present preparing for the future because this brand, this collaboration, is about bringing everybody together. We were some of the original cowboys. But we are also the faces of the world to come — we are the urban cowboys.
-Dapper Dan

The Spring 2024 Collection of DAP GAP has been unveiled and this time is full of western and denim inspired looks from head to toe.  Distinct in style, the capsule consists of 22 pieces including a new variation of the DAP GAP standard hoodie.  



At certain points in history, the hoodie had been used to represent the dark side of our culture, so this partnership with Gap presents it in a way that shows you can wear a hoodie and be fly, be international, and elegant.


 The collection features a visual ad shot by Ghanian-American creative photographer Joshua Kissi, at Harlem, NY Graham Court apartment building. 



Retailing from $25 USD- $158 USD and from kids’ size 8 to adult XXXL, this DAP GAP capsule will be available to shop online tomorrow- February 9 @  9AM PT / 12PMET.  
For those who like to shop in store, the availability has broadened to now seven stores nationwide, going live simultaneously:
NYC- Times Square
NYC- 85th & 3rd
NYC- Bay Plaza/Bronx
NYC- Gap Outlet at 125th Street/Harlem
San Francisco- 2 Folsom
Los Angeles- Gap Grove
Washington, DC- Tyson's Corner Center




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