Shaun Andru/ JP Bevins
My grandmother is super lady-like, she is like the epitome of a ‘real woman' to me. I’ve had that instilled in me, if you want to feel good, you have to look good.
- Bia to WWD
Latin Grammy-Award winning rapper, Bia, launched her cosmetic line last year with a goal in mind to ease the process of glam all around. 'Beauty for Certain' is for everyday women and men. Luxe lightweight textures to saucy shades; for all types and tones at any age. The brand includes blushers, eyeliner, lashes, lip glosses, and other make-up necessities.
Last Monday, Bia and Urban Outfitters released their joint collab with three exclusive 'Beauty for Certain' lip kits.


