Reflecting AMIRI’s long-standing relationship with music as an expression of cultural messaging and ideas, the campaign speaks to Black Star’s craft: the duo’s capacity to revolutionize old-school techniques through progressive flow and rhyme mirrors the collection’s artistry and silhouette.
-AMIRI brand statement
The popular AMIRI fashion brand has snagged the luminary rap duo comprised of Yasiin Bey and Talib Kweli for their Autumn/Winter 2023 Icon campaign. And they are looking extremely dapper may I add. The creative direction is said to be inspired by the 90s Hip Hop layers that helped define founder Mike Amiri's L.A. upbringing. Photographer Karim Sadli captures both Bey and Kweli in a terrific distinguished light. Watch the official campaign ad after the jump!
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