Coi Leray Shines in "Step Into Your Gift" 2024 Holiday Campaign

Choosing the perfect gift, whether for yourself or someone special, is more than a holiday tradition – it's an opportunity to create lasting memories.

- Kim Waldmann/Chief Customer Officer of Foot Locker, Inc.

At the top of holiday season, Foot Locker has launched their 2024 "Step into Your Gift" Campaign.  Grammy-nominated Artist Coi Leray shines as a lead style influencer for Adidas; alongside NBA athletes LaMelo Ball (PUMA) and Anthony Edwards (Adidas).    

Coi Leray x Tinder Want Your Friends to Help You Find Love with "Tinder Matchmaker"

..you want your friends to like whoever you’re crushing on, and Tinder Matchmaker is a fun way to get the bestie seal of approval even before the match.

- Coi Leray/Press Release

Matchmaker matchmaker, make me a match.  Find me a find.  Catch me a catch.

Ya'll remember that song?

The successful dating app has partnered with Coi Leray to launch their new "Matchmaker" feature that allows users to invite up to 15 friends (of the age 18 and over) to view and suggest potential matches for them.  This feature is available to all friends, even the ones who do not have a Tinder profile, for a 24 hour period.  

Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you. 

- Melissa Hobley, Tinder Chief Marketing Officer

They made a cute commercial with Coi for the promo.  

Watch below:

Why the MSCHF Big Red Boots are Becoming a Trend

Over the last two weeks, these big red boots appeared on the internet and never disappeared.  With Twitter, every other tweet was either an ad for the boots, a photo, or an opinion.  Hate em or love em, everyone was talking about them in one way or another.

MSCHF is a New York based collective found in 2016.  There is no limit to what they 'create' and many of their 'creations' have immediately gone viral.  For example, in 2019, without NIKE's blessing... MSCHF released a pair of Nike Air Max 97s (where the soles were said to contain holy water from the Jordan River) called "Jesus Shoes."  They were sold for over $1400 and have since doubled plus on the resale price. 

Back to the Big Red Boots though...