”The concept is a natural progression for Starbucks as we seek to create a new occasion for customers to gather, relax and connect with each other in the evenings” – Lisa Passe', Spokesperson.
New Happy Hour, perhaps? News has spread that Starbucks plans to expand the number of their locations that sell alcoholic beverages. Since 2010, Seattle was the only location serving beer and wine. Slowly, but surely, the single location participating evolved into 26 locations. Starbucks is strategizing to spread this into 40 more locations by the end of the year, and over the next few years, expand to thousands of locations. This is sure to double revenue, but may alter the usual crowd they receive. Either way, it seems to be a win.
”In the true spirit of a traditional coffeehouse, while some stores may serve wine and beer, coffee will remain the focus of the experience” – Passe'.
s.o. to USAToday
Photo cred/istockphoto, Starbucks
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