{Watch} Belvedere Vodka Debuts 'Belvedere 10' Campaign... Starring Future and Taika Waititi

I appreciated the concept that you cannot feign it.  You must genuinely embody it.

-Future

Belvedere Vodka enlists legendary Rapper, Future, and Actor/Director/Filmmaker Taika Waititi for their Belvedere 10 cinematic campaign ad.  The 'opulent, faceted, and effortlessly smooth' Belvedere 10 is 40% ALC and presented as the brand's new luxury spirit.  

The brief film showcases Belvedere 10 with an intriguing interaction between Future and Taika Waititi.  Additional credits include styling by Vogue Australia Editor-in-Chief, Christine Centenera | Photography by Atiba Jefferson | Original Soundtrack produced by Grammy Award-winning ATL Jacob.  Check it out after the jump:

Rapper Future Unveils His Final Installment of the Lanvin Collection, "Lanvin Lab"

Last November, Lanvin x Future debuted their first Lanvin Lab collaboration.  The final drop of this unisex collection has released with a variety of lively stylish pieces and accessories ranging from hats to sneakers to ready-to-wear attire.

Rapper Future Unveils His First Lanvin Collection, "Lanvin Lab"

I created a vibe with this collection, something you can feel when you wear it. ​Jeanne Lanvin drew inspiration from her life and lifestyle. We are the same in that ​way, we create from experience.

Bridging the gap between music and fashion.  Grammy Award winning rapper, Future, was highlighted in June as the first guest collaboration on Lanvin's 'Lanvin Lab' capsule.  The collection, designed by Future, includes unisex ready-to-wear pieces and accessories.  With photography by Dwight Elder "Shootr", we get our first look at the anticipated collab.

Giving Back:: Future Renovates the Weight Room at his former High School

Future's nonprofit organization, FreeWishes Foundation, recently partnered with Foot Locker Atlanta to complete a full renovation of the weight room at Future's former high school, Columbia High.  Last December, Foot Locker Atlanta also teamed up with 2Chainz to complete the renovation at his, North Clayton High.  

“Since our foundation is very big on health and wellness it was important for us to help create an environment for students in which they could be comfortable, have pride, and perform their best. Also, research shows that students who are physically active tend to excel academically, have better attendance. They are less likely to struggle with depression and other mental health issues.”- Tia Wilburn (Future's sister and Community Engagement Director of FreeWishes).  

Fly Shxt Only :: Future releases his own Emojis App

Future has followed in the steps of Kim Kardashian and Fetty Wap by introducing his own line of emoji's.  The Future emoji's, that he promoted via his twitter account, include emoticons of his face and noticeable items related to his interests and music.  I'm sure the FutureHive will enjoy this.  You can download the App for $.99 through the Apple App store.  

"If Young Metro don't trust You I'm Gon Shoot You".

Related Post :: From Keyboards to Fashion :: Andrey Artyomov x Opening Ceremony "Emoji Sweaters"

Video :: Stick Talk | Future

You can't understand us
because you're too soft...

With all that's going on... Seriously... 'Stick Talk' was the only thing that could make me come out of my hiatus.  I bout shed a thug tear when he performed 'Serve the Base' and this back to back at Made in America this year.   Joint is too like that.  It's one of those songs I get lost in.  If you KNOW me... you know why ;-).  Here's the visual.  Watch below::

Related Post :: Video - Where Ya At? | Future x Drake

Video :: Where Ya At | Future x Drake

Where were you??
When all the dogs needed help?...

Future releases his latest visual "Where Ya At" featuring Drake.  The video premiered simultaneously in New York's Times Square and online via VEVO.  This falls on Future's boomin album, Dirty Sprite 2... available now.  Watch below::

Related Post - Video :: No Compadre | Future

3500 | Travis Scott x Future x 2 Chainz

Providing a taste of what's to come on Days Before Rodeo, la flame releases a strong first single from his upcoming album Rodeo.  The album is said to feature production from Kanye, Metro Boomin, TM-88, Sonny Digital and more.  Here's "3500" - produced by Metro Boomin x Mike Dean x Zaytoven.  Listen after the jump::

Video :: No Compadre | Future

I come wit a lot of power...
I come with that Aquafina...

Posted simply because... this is my shiiiid.
Latest visual from #56Nights; available now.  

Fxck Up Some Commas (Remix) | Future x Rick Ross x Big Sean

Who knew Rozay would float over this track like this?? 

 Listen to the official remix of Future Hendrix' hit club banger 'Fxck Up Some Commas' below::

Listen:: Travis Scott releases 2 New Songs - 'High Fashion' feat. Future x 'Nothing But Net' feat. Young Thug x PartyNextDoor

After announcing his RODEO tour featuring Young Thug and a MetroBoomin Set, Travis drops 2 new tracks for the masses. Take a trip to them both after the jump::
sn:  I've lost count on how many times I've played 'Nothing but Net' this morning...

Video : No Tears | Young Jeezy x Future

If I had a weak bone in my body
I woulda cried...

New track/New Video from Jeezy's upcoming album, Seen It All. Directed by Eif Riviera, Jeezy and Future take it to the streets of St. Thomas to reflect for this one. The atmosphere is fitting. Watch below::

Video : Hold You Down | DJ Khaled x Chris Brown x Jeremih x August Alsina x Future

I’ll hold you down.
I’m on my way...

Visuals by Gil Green. A story of Love.. a video of eye candy, vodka, luxury, and a plug for his new headphones.
LMAO @ every Khaled theatric scene. Check the vid out below::
‘Go spend money for reason. Come back and ask for more’.

Chanel Vintage | Metro Boomin x Future x Young Thug

New loosie from Metro Boomin. I smell this song becoming a club hit in no time. A song solely reverting back to the reference of Chanel. Listen below::

Video : Coupe | Future

Gotta get arrogant nxgga
When I am flossin...

Noisey premieres a new track AND video from Future as a part of the Adult Swim singles series. The visual is fittingly a futuristic animation (you catch that? lls). You'll be able to download the single for free at www.adultswim.com/singles on Monday, July 28th. In the meantime... check it out::

Related Post: Can't Sleep Together| Miguel

Previous Post: Rockstar | Future x Nicki Minaj

Rockstar | Future x Nicki Minaj

All my bishes in love with me...

While this is said to be left off of Future's current Honest album due to sample clearing issues, the full audio has now made its way to the net waves. It's pretty hot. Listen below::

Benz Friendz (Whatchutola) | Future x Andre 3000

Affection is so convenient when balling...

Ain't that the truth -_-. Future and three stacks collab on 'Benz Friends' to call out the materialistic folks out there in a less generous way than most. Tough love. I like this one.
"Tolda bitch i'ont give a fxck about a lambo..."

Video : I Won | Future x Kanye West

I just wanna take you out
and show you off...

Directed by Hype Williams, this simplistic gray visual takes place on an isolated beach with reflection and serenity in mind it seems. Check out the visual to the Future's latest single featuring Kanye West::

I Won | Future x Kanye West

If people don't hate
then it won't be right...

In this new track, Future takes the opposite route of the current 'trophy of success' regime in songs and expresses his feelings on wanting a 'trophy wife'. Ye' was snagged for the feature... how fitting.
Listen below::

Video : Move That Dope | Future x Pharrell x Pusha T

If you got two heauxs
you need to let one go...

After its release last month, Future dropped the visual today for the MikeWillMadeIt track (with the original version's feature of Casino missing).  The vid features cameos from Tyler the Creator, Wiz Khalifa, and Schoolboy Q.  This is my instant turn up song...especially in traffic lls.  Watch below::

Sn: Tyler turned 23 today.  Happy Birthday! 

Previous Post:  Drunk in Love | Future