Tuesday, March 15, 2022

Photos:: Polo Ralph Lauren announces new HBCU Collection

A new Polo Ralph Lauren advertising campaign, that includes a 30-minute film, announced its latest partnership exclusively tailored for two specific HBCU's:  Morehouse and Spelman College.  The film will premiere on March 28th @ 730pm on Ralph Lauren's YouTube page, revisiting the American legacy of 'collegiate style' and honoring the essential role that HBCU's have in the American Dream.  

The collection will be available globally March 29th on RalphLauren.com, the Polo and Ralph Lauren Apps, Morehouse and Spelman College campus bookstores, and in select Ralph Lauren stores.   

In 2020, Ralph Lauren made a commitment to reevaluate how the company portrays the 'American Dream' and to take action on racial equity.  I have a feeling that more HBCU's will be featured in later collections.  Stay tuned.  


s.o. to SpelmanEdu x The Washington Post


  1. This is dope on so many levels. Considering the stigma behind the whole brand and it “not being made for blacks”

    1. Yes! I saw some more pieces and they were pretty decent