Snoop Dogg and his son, Cordell Broadus, plan to pave an accessible lane for minorities in the gaming industry. "Death Row Games" is now a studio for minority creators to design, develop, and publish content within the mega game Fortnite by way of its Unreal Editor.
...And I keep saying 'show representation of the culture in these sectors,' versus us just being the talent. We wanted to make sure that we're part of the decision that's being made and more importantly tell these stories from diverse creators and focus on creatives in underserved communities.
For the past 6 years, Snoop and Cordell have been quietly creating games, but have not published anything on a large scale.
Their vision for Death Row Games is to provide access and opportunity as well as empowering creators and broadening the narrative around what gaming is and what it can become. The company is still in the early stages, but is on the right track. I look forward to seeing this grow.
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