ASAP Rocky x Ray-Ban Debut "Blacked-Out" Collection

I've always admired Ray-Ban's ability to stay true to its roots while constantly evolving.  I'm excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.

A couple months after announcing that A$AP Rocky will serve as the first-ever Creative Director for the designer label, Ray-Ban introduces their joint sunglasses collection for SS 2025.  This exclusive venture blends iconic eyewear with visionary design, inspired from Rocky's cultural influence and fashion innovation.  

{Watch} A$AP Rocky and Rihanna Release Short Fenty Film, "Born to Steal: Yours, Mine, Ours"

She was a classy dame

but she had odd ways of showing her affection...

Power couple A$AP Rocky and Rihanna have just released a short film, Born to Steal: Yours, Mine, Ours.  This supports their Fenty Skin Lux Balm collaboration.  The sleek and discreet balm is described as Barbados Cherry-powered with instant lip hydration.  The couple's love and chemistry is undeniable... even in an ad.  

Watch below:  

{Watch} A$AP Rocky Releases His First Campaign Ad for Whisky, Mercer + Prince

As an update from the April 2022 post, we now have a visual ad to go with Rocky's blended Canadian Whisky, Mercer + Prince. 

*cues Austin Powers-esque music.  The eclectic production starts with Rocky arriving at the Mercer + Prince headquarters and overseeing every aspect of the spirit and bottle creation, which comes with a distinct glass for drinking.  Very detailed to say the least.  Watch the aesthetically creative ad after the jump!

{Watch} ASAP Rocky Highlights Fatherhood in New Beats by Dre Commercial + New Music Video "RIOT (ROWDY PIPE'N)"

The footage circulating a few weeks ago of Rocky randomly running in Timberland boots with those dressed alike now makes sense.  He was not only starring in, but directing a commercial.  A Beats by Dre commercial for the latest Beats Studio Pro headphones.

"Bae!  We ran out of diapers" yells Rihanna from another room.  Rocky then goes on a diaper run... literally.  You will not only see Beats product placements throughout, but Rocky's AWGE and ASAP trademark as well.  Speaking of marketing, little RZA is so cute being the face of the diaper brand.  It's all good until Rihanna has one more request for Rocky at the end...

On the flip side, Rocky released his last studio album in 2018 and is now back with new music and a new video.  The video spills over from the commercial with the same alike dressed going to riot.  He, also, throws in a quick promo for Rihanna's new product.  Catch both the commercial and the RIOT (ROWDY PIPE'N) video after the jump!

{Watch}:: A Star-Studded Event. LOUIS VUITTON Men’s Spring-Summer 2024 Fashion Show by Pharrell Williams

Last night, the Louis Vuitton Men's Spring-Summer 2024 Fashion Show took place in Paris, France.  What an event it was. Since the announcement in February of Pharrell Williams taking the Men's Creative Director role, it's been up from there.  Personal invitations were sent to A-list Celebrities and Fashion lovers across the globe, who showed up and showed out.  Don't mistake that for being the highlight of the event.   The allure of the entire show held a level of fascinating command on its own.  

    A variety of very well styled pieces and models walked the runway at the Maison with unwavering attention.  Pharrell presented a soundtrack of new songs that debuted on this very special evening, including a Clipse reunion (where Pusha T takes noticeable shots at rapper Jim Jones).  Pharrell's version of Unspeakable Joy with the Choir and production was absolutely phenomenal.  Bravo.  Catch more photos and the video of the entire fashion show after the jump!   

A$AP Rocky Premieres his Furniture Design Studio, Hommemade.

Over the last decade, A$AP "Pretty Flacko" Rocky has proved himself not only as a successful rapper, but as a notable style celebrity in fashion culture.  It was only a matter of time before he made a mark of his own.  Last Week, Rocky announced Hommemade- a furniture interior design studio founded by Flacko himself.  

The first collaboration from Hommefade features the Italian furniture manufacturer, Gufram, whose signature is the Cactus.  Gufram is celebrating their 50th anniversary of the original cactus inspired piece from 1972.  

ASAP Rocky releases new Canadian Whisky... Mercer + Prince

"Born at the intersection of art and culture"

ASAP Rocky is noted as the founder of the newly introduced blended Canadian Whisky, Mercer + Prince.  Aged for a minimum of 4 years and double distilled, Mercer + Prince is described as a sweet aromatic influenced with Japanese Mizunara Oak.  Rich, Robust, and most importantly... Smooth.  

{Watch}:: NETFLIX's "Monster" Film Trailer featuring A$AP Rocky and Nas

 

Slim can't stay outta jail huh?  #IYKYK

Directed by Anthony Mandler, Monster is the story of a 17 year old honors student whose world comes crashing down when he is charged with a felony murder.  This film will hit NETFLIX waves on May 7th.  Considering the never ending climate we can't seem to get a break from.. (Warning) this may be triggering.  

Related Post:  Cheo Hodari Coker and Jay-Z set to produce upcoming Netflix film thriller "Forty Acres"

Listen :: Tyler, the Creator x ASAP Rocky Snaps over Kanye's "Freestyle 4"

Tyler Tyler Tyler.
With a verbal hype by Rocky and amp from Jasper.. Taco and 'nem, Tyler presents us a full 'video' and audio of his revamp of Kanye's 'Freestyle 4'.  His is properly titled 'WHAT THE FUCK RIGHT NOW'.  He's addressed these things before in previous songs, but each time.. he brings a new direction.. a new presentation.. new lyrics.. and goes TF HARD with the delivery.  This one tops thus far.  I won't even type the lyrics.  Just watch/listen::

Freestyles & Laughs :: Watch Tyler, the Creator x ASAP Rocky's Tour Trailer

For the Rocky and Tyler tour featuring Vince Staples x Danny Brown, the co-headliners decide to release a tour "trailer".  Two totally different worlds balancing out to something lit.  Press play below.  For tour dates, which kicks off September 19th, click HERE. 

Related Post :: Video :: Jukebox Joints | ASAP Rocky

Related Post :: Video :: Fxcking Young/Death Camp | Tyler, the Creator 

Photos :: Alexander Wang's 10th Anniversary .. "Do Something" feat. ASAP Rocky, Kanye West, Jhene Aiko + More

2015 marks the 10th anniversary of fashion brand- Alexander Wang.  The popular designer honors the occasion with an array of celebs dressed in his t-shirts/athletic wear in photos.  The t-shirt is $45 (hoody $85) will go to the charitable organization Do Something - a charity of 4 million members devoted to creating social change by volunteering and making 'the world suck less'.  The list is 38 folks long, but just to give you a synopsis... include, ASAP Rocky (lordt he looks good), Kanye, Kate Moss, The Weeknd, Pamela Anderson, Taraji P. Henson, and much more (including the ones displayed below).  NY fashion week is coming in a few days.  Are you ready? 

Video :: Jukebox Joints | ASAP Rocky

That touch your soul music
I get you higher
grab your lighting fluid...

One of the tightest tracks on At Long Last A$AP.  Unfortunately, no Kanye like the album version.  A quick psychedelic trip.  Check it out:: 
"Ain't nothing better than a pretty big forehead bish."  You already... ;-). 

Get More:
A$AP Rocky, Jukebox Joints, Music, More Music Videos

Related Post :: New Video :: LSD | A$AP Rocky

Previous Post :: Dates/Locations :: ASAP Rocky x Tyler, the Creator "Rocky and Tyler Tour" with Danny Brown & Vince Staples

Dates/Locations :: ASAP Rocky x Tyler, the Creator "Rocky and Tyler Tour" with Danny Brown & Vince Staples

Well damn.  This should be all the way LIT. Tickets go on sale August 7th @ 10AM PST.  

More tour dates to come.  Peep the dates set so far below::

Dates/Locations :: ASAP Rocky x Wiz Khalifa 16-day trip Europe Tour

New Video :: LSD | A$AP Rocky

It started off in Hollywood...

Lil B (from the Pack) the Based God premiered this via twitter last night.  What's the story behind that?  I have no idea... but this one is tripppppyyyyy.  *hand claps for Rocky's best visual yet.
  At. Long. Last. A$AP coming soon...

Previous Post: Everyday | ASAP Rocky x Miguel x Rod Stewart

Everyday | ASAP Rocky x Miguel x Rod Stewart

Waiting here
to find the sign
that I should take it slow...

This originally debuted at the Red Bull Music Academy lecture. Now, Rocky releases the studio version of the banger 'Everyday' as his next single from upcoming album, At. Long. Last. A$AP. The album was said to be released on May 12th, but has now been pushed back to June 2nd. Mark Ronson hit a nice production with this Rod Stewart sample. That switch up in the middle of the song is fire too. Check it out below::

{Official Extended Trailer} :: "Dope" starring Shameik Moore, ASAP Rocky, Zoe Kravitz, Forest Whitaker & more...

***UPDATE from (1/22/15 x 2/23/15 ) post::  Extended trailer added.

Since the film festival, "Dope",  was purchased by Open Road for a cool $7Mil and will hit theaters JUNE 19TH.  :).  Watch the extended official trailer below::

M's | ASAP Rocky

I'ont eem trip tho
bruh bruh, yea I'm really with the shits tho...

New music from ASAP Rocky. This may land on his anticipated upcoming album, At.Long.Last.A$AP. Whether it's featured on there or not, nevertheless, we have new heat to rock to #NoPunIntended. Produced by the Honorable C.N.O.T.E. and Mike Dean. Listen below::

ASAP Rocky talks death of A$AP Yams, Stardom, Inspiration and more w/ Complex Mag

In the most recent issue of COMPLEX Mag, ASAP Rocky gives quite a dope interview- genuine answers from an unapologetic maturing young adult.  On top of being noticeably annoyed by BeenTrill questions, Rocky speaks on healing from the death of his close friend - A$AP Yams, stardom, inspiration and more...

Awwsome (Remix) | Shy Glizzy x 2 Chainz x ASAP Rocky

Flacco be in DC
like I’m Wayne Perry...

Gotta rep for the home team.
Here's the official remix to Shy Glizzy's club banger, Awwsome::
“Ol bish keep callin.. hello?”

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