AND1 was IT when I was a teen. A mixtape tour, video game, nba players/celebrity backings, merch and so forth was well worth the hype. The underground streetball blossomed into a billion dollar industry and somehow turned into a figment of the past. "The Rise and Fall of AND1" travels through the journey of where it started, where it went up, and where it fell down. Some notable AND1 players (i.e. Hot Sauce, The Main Event, Skip 2 My Lou, The Professor, Shane the Dribbling Machine etc) are, also, featured and reflect on their own personal experiences. Set to hit NETFLIX, August 23. Watch the trailer after the jump!