Thursday, September 1, 2022

Nigeria Announces New Ban of Foreign Models

 Effective October 1, Nigeria will be the first country to ban the use of foreign models and voice-over artists from their country.  The ban has been fueled with a desire to boost and promote those within the advertising industry from their own country.  

In true media fashion, the ban has been spun into a false narrative of banning "white" models only.  

Steve Babaeko, President of the Association of Advertising Agencies in Nigeria, shared "As long as maybe eight years ago, you notice some kind of renaissance in Nigeria.  
...There are about 200 million of us.  Are you telling me that you count not find indigenous models for this commercial?"

As of now, there are restrictions in place prior to the October 1 ban.  Agencies will have to pay a fee of 100,000 naira/$240 USD to employ and use any model for advertisements that is not originally from Nigeria.  The move is simply to celebrate those within their own diaspora.  

Segun Arinze, President of the Association of Voice-Over Artists (Nigeria), also defended the new ban during an interview with Lynda Kinkade of CNN.  You can watch that interview, HERE.  

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